Video Exclusive: This Rakshabandhan celebrate bond of love with a difference

Every year we celebrate Rakshabandhan to rejoice the bond between brother and sister and every year brands find new and innovative ways to reiterate the relationship that they share. This year on the eve of Rakshabandhan several brands have released campaigns that highlight the unique way one sibling can express his/her feelings for the other. Let’s take a look at some of those campaigns in Adgully’s weekly feature – Video Exclusive

Gits Food celebrates Raksha Bandhan with its #ThankYouBhaiya Campaign

Gits Food, pioneer of instant mixes in the country, is celebrating Raksha Bandhan with its soul-stirring digital campaign. Titled #ThankYouBhaiya, the digital film encourages viewers to express gratitude towards their Bhaiyas - the watchman, liftman and office boy on the occasion of Raksha Bandhan.

In this heartwarming video, a girl is seen gifting Gits Gulab Jamuns to her Bhaiyas who are not directly related to her. They are the ones who ensure her safety, wellbeing and security. The core message of the video is to appreciate these everyday heroes who are neglected more often than not.

This Rakshabandhan, Future Generali India reinforces the health promise

On the occasion of Rakshabandhan, Future Generali India Life Insurance Company Limited launched a follow-up film to their digital campaign #AapkiHealthMereLiye. The new film encourages fathers to reaffirm the ‘health promise’ they made earlier, but forgot to keep.

Schmitten’s latest ad gives Rakhshabandhan' celebration a new flavour

Rakshabandhan celebrates the love and the bond that a brother and a sister share. As per convention, the sister ties a Rakhi on her brother’s hand in exchange for a promise of protection from evil. But in the present day, where society is giving women the equal status which they deserve, this tradition is not enough. The initiative by Schmitten Luxury Chocolates, #EkRakhiAur urges sisters to tie not one, but two Rakhis to their brothers. The second Rakhi is a promise of respect, where the brother supports the sister to live her life on her own terms. The sister thanks the brother for empowering her and giving her the respect of an equal. Manifested in Schmitten’s latest slice-of-life digital film, the idea lends a new dimension to the relationship between brother and sister, enriching the bond in its own sweet manner.

#YouAreMyParleG campaign’s latest TVC celebrates the bond between brother and sister

The latest TVC by the #YouAreMyParleG campaign depicts the mischievous relationship between elder brother and younger sister. Every time the older brother plays his tricks or hassles the little sister their mother steps in to break up the squabbles between the two kids. Yet at the end of the TVC we can see the true strength in the bond between the two. The moment they make up at the end is tied in beautifully with the message that the brand wants to convey.

The Onus of tying a Rakhi – on a sister or the brother?

This Raksha Bandhan Honeywell’s digital film conceptualized by The Womb showcases the caring side of an elder brother who understands and supports his sister and her professional commitments.   Honeywell started their consumer communication with Air Purifiers last year saw immense success in 2017. Now, under the umbrella of ‘Connected Living Solutions’, Honeywell offers a range of connected products which work towards making a user’s life healthy, safe and secure.

Manao #SurakshaBandhan by NIINE SANITARY NAPKINS

Produced by the creative agency Anomalous, Niine Sanitary Napkins has unveiled a new video campaign this Raksha Bandhan holiday, encouraging brothers to give the gift of menstrual health, hygiene and dignity to their sisters. It is an ambitious five-year plan aimed at raising awareness on the importance of menstrual hygiene and tackling the taboos associated with menstruation.


Escape Brozone with Mochi Shoes

The insight behind this film is everyone's experience - youth avoiding their crush or not turning up to college during Rakshabandhan. Mochi blends this insight and fact to come up with 'Escape the Bro Zone.' What one wear defines their confidence and Mochi's range of shoes will help you stand out and stay awesome.This campaign by Makani Creatives  highlights  the unique shoes & the fact of escaping brozone.


Brand Factory’s new Raksha Bandhan campaign #BrotherLikeNoOther is all set to redefine the sibling bond

Brand Factory, a fashion discount chain by Future Group, wants to make this Raksha Bandhan a unique experience for siblings. While the world focuses on highlighting just the sibling bond, Brand Factory took a different route to showcase not just the bond but how a brother plays a larger role in a sister’s life. The brand believes that there are unimaginable ways a brother supports a sister no matter how challenging and sometimes unachievable her dreams may seem.

Hence, this Raksha Bandhan, Brand Factory has introduced the #BrotherLikeNoOther campaign. This campaign is their attempt to celebrate those brothers who help their sisters chase and achieve their dreams. Dreams that are often shunned by society, but how a brother will only encourage and coax his sister to chase her dreams.

WATConsult and Dominos India launch “The Letter” this Raksha Bandhan

This Raksha Bandhan Dominos India and WATConsult showcase the ‘brother-sister’ bond in a never seen before way. Titled The Letter, the video highlights extremely relatable nuances which every brother and sister would have gone through and cherish till date.



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