Video Exclusive: The ads that stood out this week

Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.

We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.

Kurkure Twistkeen introduces new finger snack – Twistkeen

In the characteristic style of Kurkure campaigns, the brand rolls out yet another lighthearted TVC for their new product ‘Twistkeen’. The TVC is funny, memorable and conveys the identity of the product as well as the brand perfectly.

ICICI Prudential AMC's new campaign #Yeh Diwali SIP Wali

The campaign urges the masses to think not only about today but about the future. The theme of the campaign is timely especially with festive season around the corner. The messaging is not too heavy handed which helps to avoid alienating the viewer.

Ranveer Singh challenges his physical boundaries with BigMuscles Nutrition

This adrenaline pumping and thumping campaign is sure to grab the eyeballs of every muscle head out there. If that was the intention of the brand, they got it spot on! Conceptualised & executed by L&K Saatchi & Saatchi.

Grapes Digital launches a string of campaigns for Ultimate Ears

Ultimate Ears associates with dancer Shakti Mohan for her new webseries "Break A Leg”. The background score and energetic performances make a strong case for the brand. Grapes Digital is the digital agency behind the campaign.

Mullen Lintas Delhi dishes out a pleasing campaign for Havells Home Appliances

The campaign idea reflects the changing times where the responsibility of household chores is happily shared between the couple. The music and lyrics of the song make it a catchy one. Once again Havells ignites a spark of interest for a significantly unexciting category.


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