Mobile apps enhance the usability and connectivity of smartphones, forming an important facet of the digital revolution. Retail apps grab a minor....
Facebook India has launched ‘Thumbstoppers’, a first-of-its-kind initiative to redefine short-form mobile video creativity in the....
Batooni, the first-of-its-kind hyper-local mobile advertising startup in India, has crossed an important milestone by acquiring over half a million....
With growing focus on digital marketing and AdTech sector, the budget allocation reflects exponential growth for Mobile Marketing. In a report....
App Annie, the leading app analytics and app market data company, has predicted that app store consumer spend will surpass $120 billion in 2019....
The app economy is on the rise. As showcased by App Annie, a leading app analytics and market data platform, global app downloads across iOS and....
Mobile today has emerged as the centrepiece of a multi-platform experience and even players from other media platform have started to adapt to mobile....
There are 250+ million mobile gamers in India and growing, according to Nielsen and Kantar IMRB Pokkt report, taking India to among the top 5 gaming....
With the rising influence of mobile, consumer experience is playing a critical role in mobile-commerce. Mobile sites have become important....
As consumers continue to spend more and more time on their smartphones, investments towards digital are rising. In 2017, 70 per cent of India’s....
Mobile internet company Cheetah Mobile Inc plans to take legal action against mobile app attribution and analytics company Kochava for reportedly....
News, Social Media and Gaming apps are the top 3 categories installed by Indian mobile users, according to a recent study conducted by MoMagic....
Artificial Intelligence (AI), also referred to as Machine Learning (ML), has begun to disrupt the marketing space, driving innovations such as big....
With brands shifting more of their marketing dollars to mobile, scrutiny into the ROI of this channel has become a priority for marketers. Industry....
Mindshare India and Madison Communications led the most wins at the 2018 Smarties India Awards, receiving 14 and 7 awards, respectively, across 19....
Successfully navigating today’s mobile ecosystem has become imperative for marketers, especially in a constant environment of change – be....