Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
Tata Pravesh - #ChoiceOfTheNation
Through a narrative that revolves around an elected representative of the people getting ready for her first day in office, Pehla Din glorifies the triumph of inner strength. The film signs off with ‘Waqt unhi ka hota hai jo andar se mazboot hote hain’ - a tribute to the will of steel.
Venus Crème Bar - #MeraDeshMeriZimmedari
Venus Cream Bar has just concluded its digital campaign for Elections 2019. The socially-conscious brand campaign #MeraDeshMeriZimmedari - ‘Har vote se farq padta hai.’, was designed to drive awareness among the people of the country about their responsibility towards the nation's future and to understand the value of a single vote.
Read More: Walkaroo espouses its brand positioning in a TVC featuring Aamir Khan
Bournvita Lil Champs- 'Badhao Andar Ki Takat'
This refreshed campaign builds on the narrative of ‘Badhao Andar Ki Takat’ with focus on motor skills. Building onto the progressive parenting proposition that has been powering the Bournvita brand for 70 years, the new campaign highlights the necessity of going beyond a child’s cognitive growth and embracing a child’s playtime (indoor and outdoor) vital for their development.
Conceptualized by Lowe Lintas, the TVC has Katrina Kaif flaunting Lenskart’s super stylish and trendy eyewear. The video is complemented by a peppy music that adds on to the mood and urges the audience to go bold and explore the world of revamped glasses with metal, athleisure, geometrical, transparent, pop-colors, cat-eye or even classic- retro frames.
Perfetti Van Melle - 'Chatpata gum'
Perfetti Van Melle India introduces India’s first chatpata gum with the launch of the all new Center Fruit Chatpata Sparkiez. Along with the television advertisement the launch is being supported on digital platforms as well as cinema in select markets.