Video Exclusive: The ads that stood out this week

Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.

We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.

Axis Mutual Fund exhorts investors to act responsibly

The campaign is based on real life examples where in people get heavily influenced by news that gets circulated on social media and messaging apps. And when the news is about money and investments, it tends to create speculation resulting in worried investors.

Dentsu Impact launches new campaign for Mobiistar - ‘Ab har lamha karo shine’

Dentsu Impact has rolled out the launch campaign for Mobiistar X1 Notch.The film tries to reach out and resonate with those who live in the small towns, making sure their dreams and aspirations are fulfilled by the X1 Notch.

ZEE5 transcends borders to #ShareTheLove with Pakistan and Bangladesh

Exuding the same playfulness and pep as #DilSeDesi and crafted by ZEE5 with Publicis Capital, the campaign #ShareTheLove is themed around the similarities that we share with Pakistan and Bangladesh in terms of our culture, food and of course our entertainment.

News18 India launches campaign; asserts channel’s leadership

Conceptualised by RK Swamy BBDO and directed by Rajesh Saathi. It is good to see Hindi News channels that often depict boorish news pieces take a humorous take in their advertising.  The quirky film drives home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Start your weekend right with NBA ‘Saturday Morning Live’

The videos are energetic, fast-paced and invite fans to watch, enjoy and celebrate the on-going excitement of the regular season eventually leading up to the Playoffs and the Conference Finals. The first film highlights the core objective with cinematic display, portraying the real reasons to watch a basketball game.


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