Indepth: How m-comm has become a crucial touchpoint for online shoppers - Part 1
In this two-part in-depth report, Adgully looks at the growth of e-commerce in the mobile space, the factors that are fuelling this growth, the app economy, innovations & initiatives, and more.
Disney announces streaming service Disney+
Bob Iger on Thursday announced Disney's plans to launch a new streaming service dubbed, Disney+ that will be launched in late 2019.
Mobile spending by Indian shoppers to grow by 93% by 2020: PayPal IPSOS
It focuses on the modes of payments used and includes an outlook of growth prospects for the Indian ecommerce sector by 2020.
Ranadeep Chakravarty elevated to Marketing Head of Firstpost, News18 and in.com
He will also oversee the public relations and trade communication activities for the three brands.
BARC Wk 44: Naagin 3 begins to lose its hold on viewers in R+U
‘Kundali Bhagya’ moved to No. 2 among most watched shows with 12,790 (000) Impressions, while marquee show ‘Kumkum Bhagya’ moved to No. 4 with 10,830 (000) impressions.
97% Indian marketers plan to up investment in outcome-driven media: Xaxis report
The research, by outcome media company, Xaxis, which is also GroupM’s programmatic media arm, assessed how satisfied marketers around the world were with their existing methods of measuring the success of digital display campaigns, especially in terms of how they deliver against their strategic business and marketing goals.
Deccan Herald ropes in Sitaraman Shankar as Editor
The Printers Mysore, publisher of Deccan Herald from Bengaluru and six other cities in Karnataka, has appointed Sitaraman Shankar as Editor of the newspaper and the website, deccanherald.com.
Ad land’s Young Guns: Paramjit Singh Talwar, Triton Communications
Talwar joined Triton as Senior Executive - Client Servicing in December 2013. He changed his profile with Triton as he was keen to pursue his career as a Brand Custodian (Client Servicing).
Indepth: How m-comm has become a crucial touchpoint for online shoppers - Part 2
Part 2 of the report covers aspects like how brands can successfully leverage m-commerce, how e-commerce has charted its growth story, and the trends to watch out for.
Twitter makes two senior appointments
The organisation has appointed Akash Deep Batra, previously Head of Brand Communication, Corporate Brand & NHW at Nestle, to Business Head for West and South Regions. They have also appointed Rahul Pushkarna as Head of Content Partnerships - APAC, Twitter.
Star India MRP for its channels as per tariff order
Star India has published the MRP of its soon to be launched channels by December 31, 2018.
Ravindra Bhat appointed as Executive Editor of Prajavani
Bhat, a veteran journalist with The Printers Mysore, the company that publishes the daily, was tasked with the leadership role after the board of directors and the company's executive leadership decided to make this change.
Binny Bansal steps down as Group CEO of Flipkart
In a press statement, Wallmart said, "His decision follows an independent investigation done on behalf of Flipkart and Walmart into an allegation of serious personal misconduct."
Childhood Chronicles: MediaCom’s Navin Khemka walks down memory lane
Adgully and Discovery Kids speak to some well-known names in the M&E industry to relive their childhood days and share the experiences that have shaped them.
Lotte appoints Anindya Dutta as Managing Director for Havmor Ice Creams
Anindya will be taking forward Lotte’s vision of expanding its business footprint in India.
This Children’s Day, brands & agencies lay stress on activation beyond campaigns
Going beyond mere ad campaigns, brands, agencies and media organisations have initiated CSR drives to help the little ones this Children’s Day.
Apple on boards Nokia's Ashish Chowdhary as Country Manager – India
He will take over his responsibilities in January 2019. Chowdhary succeeds Michel Coulomb.
Branded content next step for digital storytelling: InShorts
Marketers are consciously shifting their digital budgets toward mobile advertising because more than half of India’s digital audience is now on smartphones and the amount of time spent on mobile devices is increasing every year.
Neville Bastawalla appointed as Head - Marketing for Sports Cluster, SPNI
He takes over from Kedar Teny who had quit the organisation in September.
DAN chief Jerry Buhlmann steps down after 9 years
Tim Andree will take over his responsibilities.
Raymond Apparel Limited appoints Nirvik Singh as new Chairman
Gautam Hari Singhania has stepped down from the position of the Chairman.
Isobar launches Sri Lanka Operations
Isobar Sri Lanka will offer end to end full service digital media creative and technology services and help clients navigate the world of tangible and intangible businesses through mobile brand commerce, product innovations, artificial intelligence (AI), virtual reality (VR), the internet of things (IOT) and wearables.
Utopeia Co-founder Mitali Srivastava Hough quits; protests #MeToo culture
Mitali Srivastava Hough, Co-Founder and Head of Strategy at Utopeia Communicationz, has announced that she has resigned from the company with immediate effect.
The W Suite | Emotions are no longer a weakness, they're an asset: Preeti Sawarkar
A 16-year veteran in the field of Rural Marketing & Communications, Retail Branding and Brand Activation programmes, Preeti Sawarkar is the CEO of ZtoA Marketing Solutions, the BTL arm of Triton Communications.
Laqshya Media Group to partner with Comkeys, France
Expanding on the partnership David Payne, Global Head - Strategy and Operations, Mediakeys said, "What we have is two companies with very complementary skills and a very complementary client base.
It’s all about the first value in video experience in India: Tim Leslie
The much anticipated Amazon Prime Original Series, Mirzapur, by Excel Media & Entertainment is all set to hit your personal screens on 16th November, 2018.
Wavemaker has won close to Rs 1,000 cr of new business: Kartik Sharma
In conversation with Adgully, Kartik Sharma traces Wavemaker India’s journey in its first year, challenges, major client acquisitions, industry accolades and more.
With 22.6 million monthly active users, SonyLIV becomes No. 2 OTT player
SonyLIV recently locked in a multi- year strategic content deal with American entertainment giant, LIONSGATE.
Hill+Knowlton adds Discovery Communications to its roster of clients
After a competitive multi-agency pitch, Hill+Knowlton Strategies has been awarded the communications mandate for the country’s leading infotainment player – Discovery Communications India and its portfolio of channels in India.
OYO Hotels appoints Aditya Ghosh as CEO, India and South Asia
Aditya is entrusted with the responsibility to oversee and grow OYO Hotels business in South Asia, which will include, India, Nepal, and the other upcoming markets in the region.
Before Creating Great Ads, We Need to Create Great Products: Hemant Malik, ITC
Consumer research, focus on product excellence, target audience focus and well planned & executed marketing plans have helped the brand hold its own.
BARC Wk 45: 7 out of top 10 Hindi GECs see grow viewership drop in R+U
Star Utsav registered gains in Week 45, climbing up two notches to No. 2.
Gozoop acquires real-time marketing agency HAT Media - it’s 4th acquisition
With this business acquisition, HAT Media’s clients will be consolidated within Gozoop and Pandey will head the Citizen Initiatives & Government Organisation division of Gozoop as Group Director.
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