Usha International rolls out 5-film TV campaign for NutriPress Cold Press Juicer
Usha International, one of India’s leading consumer durable companies, has unveiled a TV-led campaign including five different TVCs (30 secs each) with its central theme being, ‘Get More Juice Out of Life’. These TVCs have been created by Usha's wholly-owned creative agency Goldilocks India to showcase the advanced aesthetics and functionalities of the newly launched Usha Nutripress Cold Press Juicer.
With an endeavour to create the category of cold press juicing in India, each of the five films communicates benefits of the Usha NutriPress Cold Press juicer which includes nutritious juice from whole fruits, hard and leafy vegetables, milk from nuts and grains and making delectable frozen fruit desserts. This Juicer can not only preserve more nutrients, yielding the best possible natural flavor but also delivers more juice per fruit/vegetable.
Commenting on the ad, Harvinder Singh, President – Home Appliances, Usha International, said, “We are delighted to introduce the Usha NutriPress Cold Press Juicer in India. In a market dominated by cut-throat competition and evolving customer aspirations, the ability of a brand to innovate and strike the right chord with its customers sets it apart. Today, as a consumer we always have the urge to get the more out of everything we buy without compromising on quality. Usha has always been the loved brand in India and promotes an active lifestyle through innovative products, multiple sports associations and activations.”
In addition, Usha has also launched a campaign for its fans portfolio called ‘Hawa Happy’. This new campaign highlights the efficient spread of air in every corner of room. This creative campaign designed by Grey Worldwide, smartly integrates the performance excellence of Usha fans along with aesthetic appeal of the range that makes users ‘Hawa Happy’. This multimedia campaign is designed to boost brand connect with masses.