Usha International is additional principal sponsor of the Hero ISL FC Goa team

Usha International, a household consumer durables company, announced its association as the principal sponsor of the FC Goa team for the inaugural season of the Indian Super League. This collaboration is a part of Usha’s larger effort in promoting sports and engaging with the young audiences. It also blends perfectly with the Usha brand ethos ‘Play’ and thus promoting a healthy lifestyle.

Usha ‘Play’ represents a commitment to a fun, active and healthy lifestyle. Usha has always been supportive of a wide variety of sporting initiatives and encouraging young sporting talent in the country. Goa appeals, not just to the western region of India but is a great attraction for Indians and travellers across the globe. Taking forward the commitment this time, Usha is glad to associate with the FC Goa team.

Usha supports and promotes a wide array of sports initiatives across the country which includes the Mawana Marathon, Ultimate Frisbee, Golf (junior, ladies, amateur and professional) and now Cricket. Recently, the company partnered with the All India Cricket Association for the Deaf (AICAD) for the inaugural edition of the USHA Deaf IPL.

As a part of the collaboration, Usha logo will be seen on the back of the FC Goa teams jerseys and training kits. Usha will also be a part of all marketing, branding and on-ground promotional activities planned for FC Goa team during the course of the league. This association will give Usha an opportunity to introduce beach Frisbee at the grass-root level, along with FC Goa teams plan to start beach Volleyball and Football.

Speaking on the association, Komal Mehra, Events Consultant at Usha International says “Established local players form a solid foundation for the Goa team. We are proud to be associated with potential title contenders that already have a history of great football. Goa and football both appeal to the youth of the country so it was natural for us to come together with FC Goa.  This association is in continuation of Usha’s long-term commitment towards promoting grass-roots sports and developing a sporting ecosystem in the country.”


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