Usha International sets up an in-house advertising agency and names it Goldilocks

‘USHA International, one of India’s leading Consumer Durables Company has set up an in-house advertising company called Goldilocks India Pvt Ltd (Goldilocks) to initially take care of all the creative mandates of the different business verticals within the company.

This will be a 100% subsidiary of Usha International Limited. Goldilocks will provide better focus and timeline adherence to the advertising, marketing and brand communication of the company.

Usha International is looking to hire senior personnel with relevant advertising industry background to head Goldilocks and is open to giving stake to the person coming on board. This person will be responsible for overall creative inputs, strategic thinking and providing business solutions to the company. 

Goldilocks will function as an independent company like any other conventional advertising agency.