This Rakshabandhan, Tanishq celebrates bond between sisters

Rakshabandhan is an occasion that traditionally celebrates the bond between brothers and sisters. Known for its progressive thinking and an unusual take on simple truths, Tanishq decided to celebrate the occasion a little differently this time around. With the changing times, the bond that exists between siblings is also evolving. The same has happened to the way in which sisters co-exist with each other. They laugh, they share, they care, they fight, they argue – and each of these little nuances makes their bond even stronger.

The term Rakshabandhan means ‘a bond of protection’. A brother promises to protect his sister at every sphere of life and in return a sister prays for his long life and happiness. What Tanishq showcases is the bond between two sisters; protecting each other, growing up together and just being there for each other. Why is this bond of Rakshabandhan only linked to a relationship between a brother and a sister? Tanishq breaks the clutterwith this film. Growing up with a sibling is a beautiful experience and is one that cannot be explained easily. But Tanishq has captured this relationship in its truest and purest form with this film.

No one understands you like your sister, who has been there through the lowest low and the happiest high.

Watch the film:

Campaign Credits:
Brand: Tanishq
Agency: 22feet Tribal Worldwide Pvt. Ltd.
Script: Shraddha Sinha, Hari Chakyar
Account Management: Apala Roy, Ramraaj Raghunathan, Vineet Gupta
Production House: Opticus Inc
Director: Karthik Bhat


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