Mia explores different facets of a woman in latest digital campaign

Mia by Tanishq, one of India’s most-loved jewellery brands today announced the launch of another incredible range, the Facets collection. It is a contemporary collection designed for every woman who has a unique blend of moods which makes her special and exceptional in her everyday life. This set of jewellery brings together designs, colours and stones for every mood of a woman.

Conceptualized by Fryed Advertising, the TVC captures every emotion of a woman right from being happy to goofy and from bored to flirty.

The customization aspect highlights on how Mia celebrates the special multi – mood characteristics of every woman.  This modern range of jewellery comes up with unique designs which include angles, cubes and varied coloured stones that in turn reflect every spirit of a woman.

Speaking about the latest collection, Bhavishya Kelappan, Brand Head, Mia by Tanishq, said, “With the launch of our latest Facets Collection, Mia has redefined the contemporary jewellery category as we understand that Jewellery is an element of self-expression. We believe that a woman expresses her mood not only through her attire, but also through the jewellery she chooses for the day. Our latest Facets collection includes designs that reflect every mood of a woman. The TVC clearly highlights our key proposition of the unique collection available that perfectly complements the various moods of the women of today.”

Prahlad Nanjappa, Partner, Fryed Advertising, said, “The Facets Collection led us to visually echo the many sides of a woman. Our commercial showcases many girls – until you realize that they’re all the same person, and her many moods interacting with each other. Catch this interesting campaign, and shop for Mia By Tanishq’s brand-new Facets collection – when you’re in a #TreatYourself mood!”


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