This Monsoon When Fever Strikes Call Fever Fighters, Says Metropolis
Monsoon is a time when the risk of contracting infections such as Dengue, Malaria, Leptospirosis, Typhoid, Swine Flu, Chikungunya etc. run high. So what can people do when they are laid low with fever, that can have serious consequences if not treated on time? To counter this, Metropolis- the diagnostic chain has launched Fever Fighters, a patient care initiative that promises to fight fever 24*7. The 360 campaign conceptualised and executed by 21N78E Creative Labs, has already launched with a web film on social platforms and will soon be screened in cinemas. Outdoor, radio, airports, Ola and Uber, mobile vans, Hotstar, Saavn, Quikr, Truecaller are among the other media vehicles on which this campaign is being run.
According to Piyush Kumar, CMO, Metropolis Healthcare, “Fever Fighters is a campaign that defines our brand ethos to deliver our services with the highest quality standards for utmost accuracy and to the complete satisfaction of our consumers. We are always ready to go an extra mile to understand our consumers and deliver the services that are first in India be it 24x7 home collection services, expert team for pediatric and senior citizen blood collection and many more.”
Adds Sudhir Nair, Managing Director, Omnicom Media Group, "Be it Instadetect technology, or report delivery within just 6 hours of sample collection or the exhaustive protocols involved in collecting the blood to transporting it safely and securely to the analysis, each feature was an eye-opener. Just what you need to make the fight against fever, a winning one. The choice of media vehicles in highlighting these aspects and the contextual messaging thereof will add to the overall impact of the Fever Fighters campaign."
According to Navin Kansal, Chief Creative Officer, 21N78E Creative Labs, “ Even if there is support from family and friends, it’s only the patient who truly knows what she goes through. With Fever Fighters we wanted to drive home the point that the fight against fever was not just theirs to fight. Metropolis will flank them every step of the way. The story arc in the film depicts this - right from the time a call is made to the helpline, to a home visit for sample collection, to the state of the art facilities that deliver accurate reports to receiving the same over email. Also, the story has been told in a way that is slick and gritty and not pedantic or technical. There are also more hub films and content on the anvil which will highlight the individual features as part of the overall campaign.”
In fact, the fight against fever will also see Metropolis taking pre-emptive steps by spreading the word to minimise the risk of falling sick in the first place because of rains, by distributing umbrellas across centres, select public places and in Uber/Ola cars so that people can use them and return on their subsequent trips or pass on to the people in need.