Unacademy's spin on failure recalls Sachin Tendulkar's noteworthy games
Ed-tech platform Unacademy has launched a campaign with ‘The Master Blaster’ Sachin Tendulkar. Titled ‘The Greatest Lesson’, the film takes us through a journey of the cricketer’s greatest failures. It is a montage of some of the noteworthy games played by Sachin during his career. Unacademy also used the moment to announce tying up with Sachin and bringing him on board as a brand ambassador.
The campaign went viral on Twitter garnering more than 18.4 million views at the time of filing this report. Conceived by Lowe Lintas Bangalore, the film sparked a row of nostalgia among Sachin fans who responded in the comment section of the video remembering the cricketer’s greatest moments on the field. Usually, brands are careful not to bring up negative ideas in their campaign such as ‘failure’ but Unacademy’s spin on the concept has appealed to viewers.
The sound of success is loud.
— Unacademy (@unacademy) March 2, 2021
But the silence of hard work speaks louder.
So, rekindle the dreams,
Rebuild the path.
Those who crack it seldom give up,
For passion is undefeatable.#TheGreatestLesson feat. @sachin_rt#SachinUnacademyFilm pic.twitter.com/RF9q1zG6wz
Historic Moments: The film starts with the audience cheering on the Master Blaster as he walks out onto the field and former pace bowler Shoaib Akhtar gets ready to bowl. A few frames later, Akhtar is seen hurtling down the pitch in his trademark style as Sachin takes guard. The film then cuts to Sachin’s ODI debut in 1989, when he was dismissed on a duck on the second ball he faced.
From there on, the film depicts some of Sachin’s most notable dismissals including the ‘shoulder before wicket’ incident against Australia at Adelaide in 1999, and former umpire Steve Bucknor’s erroneous dismissal of the cricketer at Gabba in 2003. The disappointment of the fans and the consternation on Sachin’s face is palpable as the film progresses till it reaches a crescendo and the screen changes to read, ‘Failure. The fuel of champions.’
Reactions on Twitter
There was an outpouring of praise for the film and nostalgia to see Sachin Tendulkar back on the field on social platforms like Twitter.
Superb.. loved every bit of this video... Goosebumps 🙂 Wow ! ðŸ‘🙌... Our heart â¤ï¸ still beats for @sachin_rt .. miss him on the field.
no video of Sachins's bating is complete without Tony Greig's commentary in the background..🥰🥰
One Of The Legends of the Game has ever produced
That 24 Years of Absolute Entertainment with those stunning shots all over the ground
Miss those days when I was in India and even hearing People stop for a moment when Tendulkar would be on 99 and that 100 would be a Celebration
#TheGreatestLesson #SachinUnacademyFilm @Unacademy.
1.What is your favourite memory of Sachin? in 1989, an ODI match between arch rivals, India and Pakistan was cancelled and instead there was an exhibition match of 20 overs for the fans to watch.
Really incredible , one should never stop believing in oneself and one should never stop start living . When Sachin got wounded in one of the early matches if his career , he was advised to come back to pavilion . But he resisted and divulged " Mai khelega ".
Goosebumps
1. My Favourite memory of Sachin is when he was asked, "Where did you hear the famous SACHIN-SACHIN cheer slogan for the first time?". He answered that when he used to play gully cricket, his mother used to call him home like that 😊#TheGreatestLesson#SachinUnacademyFilm
Speaking about the film, Puneet Kapoor, Regional Creative Officer, Lowe Lintas said: “Failure is a part of life. We all are bound to go through it. Ideally with grace. Whether it be an amateur learner or the god of cricket. Yet the amount of judgment it garners from the society stigmatizes it, instead of shining a light on the immense power of learning it unleashes. The sole purpose of this film is to give an apt high-pedestal and respect to failure, to inspire all learners.”
Unacademy has followed up yet another inspiring brand campaign after their hit 'Let's Crack It'. The campaign is currently live across online and offline platforms.
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