The secret of Sofit that empowered this International Yoga Day
Sofit has proved itself over the years by catering to both, the physical and spiritual upliftment of humanity. Its importance has grown substantially across the world. On International Yoga Day, Sofit, the leading brand in the soya milk category, drove an important message: Yoga may play an important role towards building a healthier lifestyle, but complementing such disciplines with the right nutrients is even more important.
Sofit has taken this wonderful opportunity to drive a larger message on this day. The brand released a tribute video to salute the yoga gurus and experts from all walks of life, which showcased the dedication of these yoga enthusiasts in adopting a healthier lifestyle and motivating others to do the same.
The brand’s single-minded objective is to spread awareness around health and wellness which was driven by engaging conversations with Yoga enthusiasts across social. Through the power of content and digital channels, these yoga experts interacted with their followers by demonstrating asanas that strongly relate to the benefits of Sofit and how either one or both would benefit those who are keen on adopting fitness and healthy consumption habits.
The brand message delivered was, ‘While nothing can match what Yoga can DO, Sofit is here to deliver Healthy Energy TO DO MORE!’ Substantial online conversations and images around the campaign were generated, thereby motivating people to make healthier choices. Sofit is available in 4 delicious flavours and enriched with protein, vitamins, dietary fibre and much more.
Through the #DoMoreWithSofit campaign, the brand was successfully able to reach over 14 million people, who would immensely benefit from their educational drive on the importance of health & wellness through the power of Yoga. The brand even reached out to tens of thousands of consumers to sample its products in metro cities.
More and more brands are leveraging various relatable occasions to stay connected with their audiences, and continuously engaging them to be on top of mind. Sofit, with its unique value proposition of being the best plant-based drink in the health and energy space, is only further strengthening its equity to be the most preferred brand in the same segment, by connecting with its audience and customers in the space of health & fitness.
You can check out Sofit on YouTube, Facebook and Instagram: @SofitIndia