SupersonicAds enters India; Partners with Rammohan's PlatformPlay
SupersonicAds is a global leader in advertising monetization for social entertainment applications on web and mobile. Its customizable model enables agencies and brands to target and engage key audiences across the most popular Facebook and mobile applications. It offers consumers the opportunity to opt-in and earn virtual currencies or digital content by completing targeted offers, watching video ads and engaging with leading brands. It also helps publishers achieve the industry’s highest eCPMs via reward-based and video advertising monetization.
With offices in San-Francisco, New York, London, Madrid, Paris, Berlin and TelAviv, SupersonicAds today announced its arrival into India with PlatformPlay Media Ventures Pvt Ltd, which is Rammohan Sundaram’s second entrepreneurial venture after having sold his previous company NetworkPlay to Bertelsmann AG’s Gruner + Jahr last year.
With 500Million social game layers worldwide, social gaming is one of the fastest growing forms of online media. Players’ initiate to view content or complete a promotion in a lean forward environment, creating a very positive brand association. Other units can be linked to in-game achievements, which also foster a uniquely positive experience. This environment along with targeting capabilities such as age, gender and geo ensures optimal ROI for the advertiser when the consumer is in a highly receptive mood.
Rammohan Sundaram, CMD, PlatformPlay said, “SupersonicAds are unique in many ways because of the environment they are in, which is social gaming and when incentivised to a consumer through credits as it happens on Facebook who is an exclusive partner worldwide, it adds to the potency of the offering when a consumer’s attention is in total. A video advertisement in such an environment adds to the limited opportunity that currently exists in the marketplace such as India, which is why I am extremely gung-ho about our strategic partnership”
Gil Rubin, Strategic Partnerships Head, SupersonicAds added, “Our products like Brand Connect, Offer Wall and Mobile reach over 500M users when they are immersed in their favourite game or app. Just by watching branded content or video consumers get their virtual currency in their favourite games. With India we needed a solid partner and in Ram’s company PlatformPlay we found one and we are committed to the market through this partnership”
This seems to be the largest Facebook real estate outside of its owned and operated inventory and given that it has 70M users in India, brands will surely look at using an innovative video delivery through SupersonicAds.
PlatformPlay is an SVG Media invested company with Manish Vij on its board.