BrizzTV signs-up PlatformPlay as their exclusive monetisation partner In India

BrizzTV, whose latest product called ‘Google Ads on Broadcast TV',  has announced an exclusive partnership with PlatformPlay, the start-up that was launched by Rammohan Sundaram early in March 2013.

BrizzTV has built a patent pending TV ad-tech platform that opens up opportunities for non-video ads directly on TV. If you ever wanted to run a campaign on those L-shape banners that you see during IPL matches, BrizzTV shall soon enable that for you directly from internet. i.e. you can run a brand ad campaign on TV in three easy steps - uploading the creative to their website, choosing the geographies in which you want the campaign to be seen & provide campaign start & end time - all under 2 minutes & you are done ! The localization power of print ads & delivery efficiency of web ads are clubbed for a massive audience on TV. Moreover, BrizzTV platform will enable brands to use multiple creative together that would self-rotate during the campaign duration helping brands to tell multiple benefits one at a time, something that's not even possible with a running TV commercial - it’s like running a slide show of brand/product story on TV!

Going forward, BrizzTV plans to use its platform to enhance regular TV viewing experience by bringing together related on-line social conversations from web about the TV show you are watching directly to your TV. Imagine - watching India V/S Pakistan cricket match on ESPN along with the real time fan wars on Twitter overlaid on the same TV screen that auto-updates as the match progresses. That's the kind of experience it is working to bring into TV. BrizzTV has a very unique perspective of TV industry - it thinks of TV networks & broadcasters as premium publishers who are sitting on a massive under-utilized captive audience who spend at-least 3-4 hours with them a day & it is bringing in new age models to monetize it.

BrizzTV cofounder & CEO – Amarendra Sahu said, “We have fundamentally re-imagined TV industry for the new age by opening it up for new media content, new ad formats & a new set of advertisers - all at the same time adding more value to consumers, service providers & broadcasters ". Incidentally, Amarendra started this venture along with his friends’ right from IIMB campus while he was a student there. BrizzTV has won several accolades both nationally & internationally & is venture capital backed by Ojas Ventures.

Rammohan Sundaram, Chairman & Managing Director, PlatformPlay Media Ventures Pvt Ltd, added, “One of our core strength is to create value through monetisation for all the innovative brands looking at scale in the Indian market and to that effect to me this was a clear winner from the moment I understood its capabilities. I am all the more excited because this is completely user initiated and is a very new way to reach TV households when they are most receptive.”
Ram’s previous company NetworkPlay was a pioneer in the DTH space and he is credited with having started India’s first DTH network through various exclusive alliances in that eco-system. This surely is a revolutionary way to deliver advertisements on broadcast TV as a platform with over 100M digital households tuning in everyday for their favourite shows & movies.

PlatformPlay is backed by Harish Bahl and Manish Vij’s Smile Vun Group and Manish is on the board of PlatformPlay.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media