PlatformPlay picks Abhishek Punia as Dir & Head of Supply & Strategy
Slowly but steadily PlatformPlay is building its leadership team for their multiple business models. Recently having announced their partnership with TechCrunch to bring their City Events into India, it has roped in a seasoned digital media pro in Abhishek Punia.
Abhishek Punia spent close to 6 years with Interactive Avenues where he has dabbled in multiple roles and was last Account director as well as Head of Buying for North market and recently moved into the Coke account with Reprise Media, which is a JV between IA and IPG Media Brands.
On Abhishek Punia’s appointment as Director & Head Of Supply & Strategy, Rammohan Sundaram, CMD PlatformPlay said, “Seldom do you get a resource like Abhi and when you get one, you ensure that you have a canvas that can be painted with multiple colours and just enjoy the final output when the painting is ready. Abhi is one such resource who is joining my leadership team and we have several exciting roll outs that we would be working together on and I looking forward to the journey with him”
PlatformPlay is unique in many ways given that they are in multiple models including BOT, JV, Consulting, Representation for monetization and Events; Abhishek moving from a digital agency to “everything digital” is a natural progression given that he fits in all the models of the company in one go.
Abhishek added, “We are in exciting times with the market about to explode, I wanted to do something different after spending six wonderful years at IA and Reprise and when an Entrepreneurial role like this came my way it took me not more than a day to make a decision to join Ram’s venture. We already are on a roll with some great work we have embarked on at PlatformPlay and I am looking forward to an exciting innings here.”
PlatformPlay is Ram’s second entrepreneurial venture having sold his previous company NetworkPlay to Bertelsmann AG’s Gruner + Jahr. PlatformPlay is part of the SVG Group who owns majority shareholding with Manish Vij on the board of PlatformPlay with offices in Gurgaon, Bombay and Bangalore.