ShopClues latest campaign features Gajraj Rao from the movie Badhai Ho!

 ShopClues, India’s preferred online marketplace for real Bharat, has recently launched its Diwali campaign. The campaign ‘Naya ye, naya wo. Iss Diwali, sab naya lo’ features Gajraj Rao. The campaign by Enormous is inspired by Gajraj Rao’s character in the movie ‘Badhai Ho’ which is of a middle-aged fun loving, quirky, humorous and vibrant person, who is young at heart and loves to live life to the fullest. His character resonates with the theme of ShopClues’ Diwali campaign which is not to restrain oneself from shopping this Diwali but to really indulge in e-tail therapy.

This Diwali, ShopClues’ Mahabharat Sale pamper shoppers with an array of products from home products to décor to fashion to electronics, at the lowest prices ever. The essence of Mahabharat Sale is that there is something for everyone this Diwali.

Commenting on the new campaign Rajat Girdhar, Head – Marketing, ShopClues said, This year’s Diwali campaign of ‘Naya ye, naya wo. Iss Diwali, sab naya lo’ is aimed at providing consumers to indulge themselves in shopping whole-heartedly during the festive season. The Mahabharat sale offers lakhs of products at low price points. Gajraj Rao’s character in his forthcoming film resonates with ShopClues’ eternal quest to ensure every shopper is happy and finds quality products within her / his budget.”

This Diwali, ShopClues is focusing to ensure big business across categories and with a slew of curated list of products from the International store. The Mahabharat Sale will also have a wide variety of products from its exclusive labels, fashion products, appliances, mobile, and refurbished categories.

Gajraj Rao who is known for films like Bandit Queen (1994), Band Baaja Baraat (2015) and BlackMail (2018) is all set for his next big movie, Badhai Ho, releasing on October 19, 2018. Speaking on his collaboration with ShopClues, he said, “I am really excited to collaborate with Shopclues for their Diwali campaign this year. Team Enormous has created some very interesting slice of life films for the campaign, have enjoyed acting in them. My favourite is the Diwali Mela spot. I am told that ShoplClues has more than 6 lakh merchants and around 2.8 crore products on their site. That’s an invitation for maha shopping :). Happy ordering!”


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