Realme: brand film with brand slogan 'Proud to be Young'
Realme, the emerging smartphone brand that specializes in providing high quality smartphones for the youth has launched its first ever brand film with a new brand slogan, ‘Proud to be Young’ shaping the brand and its global positioning. The film campaigns the brand proposition of Realme- a brand of the young, by the young and for the young.
The film is conceptualized by the Realme team and was shot in the New York City. The brand video features three youngsters, among which is an Indian boy who studies in New York City. Despite his educational commitments, he chose to follow his passion for boxing and continued practicing after school. His dedicated efforts towards the sport have always helped him to win the accolades in foreign city. The film captures the young and the restless facing themselves in different situations, at the threshold of infinite possibilities. The film speaks through them about what Being Young means. How Being Young is all about finding, creating and dreaming.
Talking about the new brand slogan ‘Proud to be Young’, Madhav Sheth, CEO, Realme India, said, “We, at Realme, are proud to be young, full of power and passion; ready to explore new territories, overcome boundaries and set a new quality standard in the smartphone industry. Adding to the success of Realme 1, Realme 2 also received an overwhelming response setting the platform's record for sales of a single mobile phone product. Post today’s sale, we have achieved an important milestone of selling 1 million handsets in less than 4 months which clearly establishes us one of the fastest growing smartphone brand in India.”
Maintaining its remarkable performance and aiming to reach more youths around the world, Realme will make its smartphones available for the youth in the Middle East and Southeast Asia soon.