PVR, D-BOX launch India's first D-BOX motion seat
PVR Cinemas, the largest and the most premium film Exhibition Company in India and D-BOX Technologies Inc. (TSX: DBO), a world leader in immersive motion entertainment experiences, announce the launch of India’s first D-BOX motion seats, today at CinemaCon. In the first phase of the launch, over 400 D-BOX motion seats will be installed in nine auditoriums across Delhi-NCR and Mumbai. With this new motion seat technology; movie-goers can enjoy an unparalleled experience at PVR Cinemas through the iconic motion seats and the plush D-BOX recliners motion seats. The first phase of installation is scheduled to start from 3rd April, 2019.
The globally popular D-BOX unique motion technology enables viewers to experience on-screen action through transmission of motion codes to the D-BOX ena bled seats. The outcome is an incredible experience with the technologically equipped seats moving in sync with on-screen action, offering an immersive cinematic experience to the cinema-goers. With this launch, D-BOX marks its foray into the Indian market with PVR Cinemas.
Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd. says, “Innovation rests at the core of our business and we are happy to launch India’s first D-BOX enabled motion seats. Our success lies in the trust of our patrons and partners on the brand and we are certain this new technology will ensure an exciting experience at the theatres.”
He further adds, “We congratulate D-BOX on their foray into India and wish them success on their endeavours.”
Mr. Gautam Dutta, CEO of PVR Cinemas commented, “We at PVR have always focussed on enhancing the experience of our patrons at the theatres. With this launch, we enable our audience in India to experience the globally popular D-BOX unique motion seat technology. In line with our business strategy, we aim to meet the demands of our discerning audience through innovation. We are very positive about the success of this technology and assure to continue with our efforts in bringing enhanced and entertaining cinematic experience at the theatres.”
“This new partnership with PVR Cinemas, the largest, premium film company in the country, comes as we celebrate our 10-year anniversary, so it’s even more special for us,” states Claude Mc Master, President and CEO of D-BOX. “Of course, we are always thrilled to introduce our celebrated motion
technology to new audiences, but this is especially exciting because of the country’s infatuation with the movie-going experience and renowned admiration for great stories.”
‘’As part of our first step in the Indian market, D-BOX is looking forward developing relationship with Bollywood studios to incorporate D-BOX Motion Code into their movies,’’ states Claude Mc Master. Indeed, Bollywood movies offers a great mix of action and dance which is perfectly fit with the ability of D-BOX technology to put the moviegoers in the scene along side the actors so they can feel all the action.
PVR offers a diverse range of screen formats like Gold Class Cinemas, Director’s Cut, PVR Onyx and P(XL) to exclusive sub-brands- PVR ICON and PVR Superplex. Additionally, the brand enhances the experience through integration of exceptional technologies like IMAX®, 4DX, ECX (Enhanced Cinema Experience) and now D-BOX.