PVR pilots the Delhi Edition of the Year Round Programme by MAMI
PVR Cinemas, with its storied history of becoming the leading exhibitor and an eminent platform for all things cinematic launched the Year Round Programme by Mumbai Academy of Moving Image (MAMI) in Delhi.
An epic city-wide celebration of global filmmaking culture and star-studded special screening at PVR ECX, Chanakya marked the official curtain call of the programme’s Delhi Edition. The two-day launch event premiered two of the most sought-after films of the year - Wes Anderson's Isle of Dogs and Ari Aster's Hereditary on the 9th & 10th of June 2018 ahead of their India release.
The launch party was officially opened by Ajay Bijli, Managing Director, PVR Ltd and Sanjeev Bijli, Joint Managing Director, PVR Ltd; along with Board Members of MAMI - Zoya Akhtar, Anurag Kashyap, Vishal Bharadwaj and the leadership team of MAMI - Anupama Chopra and Smriti Kiran bringing the best and latest films from all over the world to a city that has always spearheaded support in cultivating art and culture.
Ajay Bijli, Managing Director, PVR Ltd said “Year Round Programme by MAMI represents one of the first opportunities for audiences in Delhi to see the very best from across the globe. This was a natural progression for us to support. PVR has always encouraged and facilitated people to build a relationship with a broad range of films, ensuring that film culture can be accessed and enjoyed by everyone across. With this launch, PVR aspires to bring together distinguished industry specialists and discerning movie lovers through accessible screenings, panels, workshops and showcasing cinema that embraces diversity, innovationa and unique perspectives. Aimed at featuring critically acclaimed filmmakers, industry professionals, and award-winning talent around the world, this programme is rich with opportunity – to stay informed, be challenged, feel the pleasure of escape and see the world differently.”
Anupama Chopra said, “I am thrilled that in the 20th year of MAMI, we are stepping out of Mumbai. We hope we can help foster a great cinema culture in Delhi. Thank you PVR for all your support.”
Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd said "We are delighted to partner with MAMI and launch a screening event in the national capital, Delhi. Led by Kiran Rao, Anupama Chopra and Smriti Kiran, MAMI has established itself as a premier film festival and is recognized globally as a platform to showcase some of the best cinema in the world. From the red carpet premiers, to the carefully selected and curated films, it’s an event that everyone looks forward to. At PVR, we are proud of our ongoing association, and it gives us immense pleasure to be able to bring this to our ardent fans of great cinema in Delhi."
Smriti Kiran, Creative Director, MAMI said “We are so thrilled to get the MAMI Year Round Programme to the film lovers in Delhi! Our commitment is to showcase the best of the cinema for movie lovers and create a strong film culture in the city. To alter sensibility, you have to engage regularly and facilitate viewers to celebrate and dissect, discuss and debate, engage and argue, agree and disagree about what they love most: Cinema. We are grateful to PVR Cinemas for being the MAMI champions and partnering with us yet again in our endeavour to nurture audiences and build a cinema viewing culture for the cinephiles in the country. We have big plans for Dilli!"
The MAMI Year Round Programme launched in 2016 in Mumbai, is a one of a kind film programme started with the belief that it is not enough to have a week-long film festival. The Academy now hosts weekly screenings, workshops and conversation sessions for film lovers in the country. This has given us a year-long imprint and presence as opposed to presence only for a week in the year. Through this unique curation, passionate movie nuts can sign up and get free access to the best and latest Indian and International films throughout the year.
What makes the Delhi Edition even more special is that it will happen at the newly launched PVR ECX, Chanakyapuri. The property holds great nostalgic value for Delhiites as it is the brand new avatar of the iconic Chanakya cinema showcasing a wide spectrum of great content that is the cornerstone of MAMI.
Till date, The MAMI Year Round Programme in Mumbai has screened over 40 films which include Lady Bird, The Square, Zama, The Shape of Water, Three Billboards Outside Ebbing Missourie and Village Rockstars. There are about 7000+ members enrolled for this programme.