Pizza Hut outweighs other pizza players in the Indian market

India’s leading affordable casual dining brand, Pizza Hut, has launched an exciting ad campaign that reiterates Pizza Hut’s commitment to providing consumers with ‘More for less’. The TVC unveiled the latest offering by Pizza Hut, the ‘Overloaded Big Pizza’ that promises 30% more toppings on the lip smacking Big Pizza and is sure to elevate the pizza experience several notches higher compared to the other pizza offerings available in the market with its amazing taste & astonishing price point.

The ad depicts a weighing scale with Pizza Hut’s overloaded big pizza on one end and another pizza representing other pizza brands in the market on the other end.  Toppings start to fall on both the pizzas simultaneously. While the toppings continue to fall on the new ‘Overloaded Big Pizza’, it stops falling on the other pizza, thereby tipping the scale on Pizza Hut’s side. The Overloaded Big Pizza outweighs the other pizza by a good margin demonstrating the superiority of the new offering from Pizza Hut over others. This is followed by the depiction of the Veg range of ‘Overloaded Big Pizza’ – Cheese, Spice, Veggie & Paneer and the surprise element – the terrific price proposition of just Rs.199

Speaking on the occasion Unnat Varma, General Manger- Pizza Hut India said “Pizza Hut has always strived to offer our consumers, irresistible taste with exceptional quality at great value. Our endeavor is to continuously delight our consumers and by adding 30% more toppings on their favorite pizza, the new overloaded big pizza promises to do just that! The ad campaign beautifully illustrates our core proposition of ‘More for Less’. We are sure that the new overloaded big pizza will overload our consumers with fun and joy as it’s an offer which will be hard to top!”

Commenting on the film, this is what Vikash Chemong [CD, Ogilvy] had to say, “… to demonstrate that Pizza Hut’s Overloaded range had 30% more toppings compared to other pizzas in the market, we used a simple device of a weighing scale to show how other pizzas measured up to us. And when it comes to the amount of toppings, we came out tops! By 30%!”

The Overloaded Big Pizza is available at a mouth watering price of Rs.199 each for the veg range and Rs.249 for the non-veg pizza, in dine-in restaurants and for delivery from the comfort of your home.