Percept ICE projects individualistic dynamism of the brand Mercedes Benz!

Percept ICE assisted Mercedes-Benz India launch the SL 350 and the GL 500 4MATIC at the Taj, New Delhi, further re-iterating their position of offering the widest product portfolio for the Indian luxury car market. The SL-Class, one of the most legendary cars in the Mercedes-Benz stable, derives its DNA from the legendary 300 SL "Gullwing' and has always been a favourite among automobile aficionados across the globe. The GL 500 is amongst the most powerful SUV in Mercedes-Benz's portfolio and it strengthens the company's presence in the increasingly popular SUV segment.

Percept ICE's scintillating launch event for Mercedes Benz showcasing the cars aimed at projecting individualistic dynamism of the brand with its handcrafted luxury and road dominating experience. The SL300 depicted the 2 in 1 concept portraying Perfection, Passion, Power, Success and Confidence and the GL500 depicted the car's balance between ruggedness and luxury targeting consumers that love adventure, exploration, power and freedom

The Event concept was based around alter egos, as some Individuals are on the quest for luxury, convenience and style, while another segment is on a quest for adventure, freedom and power. Percept ICE unveiled the two most desired consumer alter egos while showcasing the SL Class and the GL 500. The concept had been developed with the objective of creating a central theme to highlight the two distinctly different cars being launched.

Commenting on the successful launch Meera Mull, Senior Manager - Brand Activation, Percept ICE said, "The launch of the super sexy Mercedes SL and GL cars was powered by an end-to-end LED in a watch-out format technology. The idea was to give the media a larger-than-life kind of feel of this exotic product. The graphics and the AV preceding the launch were designed to showcase the USP of the models and the brand positioning of these smoking hot cars. "

Peter Honegg, Managing Director & CEO, Mercedes-Benz India said, "The SL 350 and the GL 500 are two of the most popular offerings in our portfolio. Both the cars have unique USP's. The SL-Class with its styling, performance and handling abilities has won hearts globally. We are glad to introduce the SL-Class which is sportier, aggressive, and of course packed with benchmark Mercedes-Benz safety features and technology. On the other hand the GL 500 being one of the most powerful SUV's in the world is ideal to suit the tastes of the growing number of off-roading aficionados in India. I am confident that both the vehicles will woo auto enthusiasts, critics, customers and media alike."

The SL Class complements passion, quest for perfection and pursuit of personal success while the GL 500 meets with the same sense of purpose when you seek to follow the road less traveled and fulfills your desire for adventure as you tread on the unbeaten path. Yet, both products are bonded with the same perfection, innovation and style that are intrinsic to the Mercedes brand character as a whole. Both cars have the same precision and craftsmanship that is signature to Mercedes and yet both have such contrasting spirits ' like ALTER EGOS.


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