Percept ICE conceptualizes and executes digibank launch event

Percept ICE, the Special Projects, Events and Conventions Domain Company of Percept Limited, bagged the prestigious mandate of conceptualizing and executing the launch of digibank, India’s first mobile-only bank by DBS. The launch of digibank was held on 26th April 2016 at Tata Theatre (NCPA), Mumbai, and witnessed an attendance of over 1,000 people.
DBS Bank, Singapore’s largest bank and a leading bank in Asia, officially unveiled digibank during the event. A revolutionary offering, digibank brings together an entire suite of ground-breaking technology – from biometrics to artificial intelligence (AI) – to enable customers to enjoy a whole new way of banking.
Commenting on the success of the event, Nazneen Karimi, Chief Executive Officer, Percept ICE said, “Percept ICE feels honoured to have been chosen by DBS to manage the launch of their revolutionary new banking offering ‘digibank’. The event saw a massive turnout of over 1,000 attendees. The client and visitors were delighted with the on-ground experience, and the positive feedback garnered post event reaffirms the success of the show in achieving its primary objective of generating mass awareness and interest in the TG. Kudos to every member of the Percept team on delivering a successful and memorable event!”
Sheran Mehra, Head, Group Strategic Marketing and Communications, DBS India said, “We wanted the digibank launch event to mirror our revolutionary offering and break away from conventional banking events. The theme of the event was innovative, futuristic and liberating which brought out the very essence of digibank. The team at Percept successfully helped us set in motion and redefine the future of banking.”
DBS has always believed that banking is about doing real things for real people and continues to stress its efforts to make banking that is easy, fast and effortless through the innovative use of technology. digibank will enable people to do more of what they want and allow customers to ‘Live More, Bank Less’.
Percept ICE’s scope of work spanned planning, conceptualizing and executing the entire event inclusive of set production, event content , artist co-ordination, branding and décor, venue selection, managing the entire venue set up, food & beverage, webcasting, merchandise, show flow management, and overseeing the entire technical production of the event. The entire theme of the event was furturistic with wifi, webcasting, instant word cloud selfies and a large LED based stage that added to the magnificence and scale of the show.

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing