Indiatimes captures surfers through HP SnapFish

Times Internet Limited product ' Indiatimes ' is all set to woo its surfers by its brand new photo centre. The website, in association with HP SnapFish, has launched a co-branded Photo Centre that will enable over 11 million Indiatimes users to print, share and store unlimited number of photographs.

The service will also allow Indiatimes users to create and order customized photo gifts such as greeting cards, calendars, t-shirts, mugs and drinking bottles.

Rishi Khiani, CEO, Times Internet, has said, "With the SnapFish co-branded photo centre, we aim to provide a fantastic platform to Indiatimes users to create personalized products as well as store and share unlimited number of personal pictures effortlessly online."

Bala Parthasarathy, managing director, Europe and Asia Pacific, SnapFish, Hewlett Packard, has said, "We always look for avenues to diversify our consumer base. Web-alliances with premier websites like Indiatimes allow us to extend our product and service offerings to wider audiences."

The online printing market in US is expected to grow from the current $500 million to $1 billion by 2011. However, in India the online photo printing market is still at a nascent stage.

With its tie-up with HP SnapFish, Indiatimes hopes to corner a significant share of the emerging Indian online photo printing market.