New Indiatimes launched: better content, more for advertisers

The latest version of Indiatimes.com has been rolled out, offering users larger and relevant variety of content with an improved content consumption experience, in addition to continuing with promise of bringing the best of what’s happening and what’s entertaining.

The website will now offer users more original content with a focus on key content genres that audiences have been coming back for. The content strategy is a mix of both original feature stories as well as a curation of the best from the Times Network. Its new user interface promises better content discovery and readability. The entire product enhancement process was influenced strongly by data-driven insights. Content consumption trends, user interface performance and audience preferences were tracked over a period of time.The home page in particular has been designed to optimise the time a user spends to get a quick overall perspective on what’s happening across a spectrum of topics. Over the next two months, additional categories in the space of interactivity and casual time-pass genres are expected to be introduced.

For advertisers, starting this festive season, Indiatimes.com will offer more advertising formats on the website. For the first time in India, a ‘dynamic ad spot’ or a moving ad spot is being introduced, which is aimed at avoiding blind spot tendencies and delivering higher CTRs. Additionally, more innovation formats will be rolled out that offer higher engagement and a better product window. With more flexible ad options, the web portal plans to reach out to a wider advertiser clientele.

“The improved Indiatimes.com is designed to deliver more relevant entertaining and informative content via an enhanced user experience. With this, we are confident of engaging and growing our audiences more effectively, while generating good ROI for our advertising partners,” said Satyan Gajwani, CEO, Times Internet