Mercedes to rival Volvo in luxury coach market

Just forget the car, now you will be able to ride in a luxury coach from the next year. As the premium auto maker Mercedes-Benz plans to roll out triple-axle intercity luxury coaches on Indian roads in financial year 2010-2011.

The company recently announced its plans, "We're planning to run triple-axle commercial vehicle on the Indian roads in the next 6-12 months. We have also decided to start trial of our three-axle vehicles," Wilfried Aulbur, managing director and CEO of Mercedes-Benz India Pvt Ltd, said in the press conference during the launch of its third-generation heavy earth-moving vehicle - Actros 4841K.

He said the company was evaluating the three-axle premium commercial vehicle segment in India, as it was willing to enter this particular market.

The company has already set up a production unit in Pune with an investment of Rs.250 crore that has independent assembly facilities for passenger cars and commercial vehicles.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing