Hungama partners with Sify to offer music coupons at Sify cyber cafes

Music enthusiasts have a new reason to celebrate this festive season. Hungama Digital Media, South Asia's largest distributor of Bollywood and South-Asian entertainment content has entered into a strategic partnership with Sify Technologies, one of India's largest providers of broadband service. As part of this alliance, consumers can now purchase coupons from the various Sify cyber cafes spread across the country to buy the music of their choice and download the content at any Sify cafe across India using three simple steps - browse, preview and download. The consumer can pay cash for the coupons. He/she is then given a password to log in and download the music from Hungama.com. The coupons are priced nominally at Rs 99, Rs 49 and Rs 10. Each Sify coupon allows only a one-time purchase and its validity ends on consumption.

While consumers can continue to make their music purchases and downloads through the Hungama site, this unique offer is for Sify café/ e-port members which enables them to use their membership to download music, wallpapers, dialogues and much more entertainment content from Hungama.com within the same price packages. This is also an additional avenue for customers to avail their favorite Hungama music - through Sify cafes/ e-ports.

Speaking about the initiative, Siddhartha Roy, COO, Hungama Consumer Business, said, "We are extremely happy to partner with Sify which has the country's largest chain of branded cyber cafes. This is our first venture into retailing and first-of-its kind service in India. This will give us a great opportunity to reach out to our end consumers in more ways than one, making the entire experience of music downloads easy, virus free and entertaining. We are dedicated to offering great value and quality to our customers by providing an ecosystem that encourages consumers to download entertainment legally"

Commenting on this development, Natesh Mani, President ' Consumer Business, Sify Technologies Ltd said, "We are very pleased to partner with Hungama digital media to extend yet another lifestyle enhancing service to our customers and enrich the Sify mylife consumer eco system. We are confident that Hungama will be able to benefit from the huge customer base that Sify has built across the country over the years. This tie-up will further reinforce our commitment to offer the best to our customers."