Get Naturally High - Smoothie Bar Chain, Drunken Monkey launches brand film

Drunken Monkey founded by Mr Samrat Reddy, launched its maiden brand film showcasing healthy lifestyle and how one can get 'Naturally High'. The video which is launched on YouTube, Facebook and Instagram convey to break the barriers in the mind and to let loose the inner spirit. The brand film stimulates the senses and encourages the viewer to let loose and break free. Founded in 2016, Drunken Monkey is the only Indian smoothie bar chain with a pan Indian presence.

Shot at Ananthagiri Hills near Hyderabad, the brand film is an in-house production of Drunken Monkey and features the founder of the brand, Mr Samrat Reddy. Planned and produced by Mr Samrat Reddy, Founder and Managing Director, Drunken Monkey and Mr Anand (last name), COO, Drunken Monkey, the 1.30 minutes long film is directed by Thribhuvan Verma who also works as an Assistant Director for the Telegu movie industry. Drunken Monkey shall be releasing 4 more brand films this year which will also be directed by Verma. These brand films will also be aired on television in due course of time.

Since the inception of Drunken Monkey, the founder’s ultimate goal has been to build smoothies, and his brand, in particular, as a lifestyle choice and the same message has been conveyed through the brand film. The biggest challenge is to educate the consumers and to build a new market as the concept of smoothie bars is novel in India. In the age of social media, a brand film depicting the ethos of the brand plays a vital role in delivering the right message. In the words of Mr. Samrat Reddy, Founder and Managing Director, Drunken Monkey, "It's not about the product. It's the lifestyle. The lifestyle of being naturally high." 

On his association with Drunken Monkey, Thribhuvan Verma said, "A good commercial is one which speaks about the product without drawing attention to itself. And that is what I think we as a team have achieved with this brand film. At the end of the day, the art of filmmaking is bigger than all of us. I thank Samrat and my very talented crew for trusting my vision and helping achieve it." 

Drunken Monkey offers blended fresh-fruit smoothies and juices in over 170 special combinations across it’s to 64 outlets in 19 Indian cities. The brand abides by its tagline "Naturally High" which is that crazy-happy-wondrous feeling of being in love with life! Drunken Monkey firmly believes there is no greater thrill than bingeing on nature and life with smoothies being one of the ways of reconnecting with the naturally high feeling. The team at Drunken Monkey profess that there is a way to experience everything life has to offer and to make one feel truly alive. Hence, their products are pure and natural; their team is energetic and motivated echoing their “Naturally High” way of life. 


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising