FCB Ulka bags creative duties of Tata Docomo Business Services
True to the agency’s motto of being ‘Never Finished’, FCB Ulka recently bagged the creative mandate for Tata Docomo Business Services. As part of the mandate, the agency will service the Enterprise Business (Tata Docomo Business Services) for the brand. The account will be serviced from FCB Ulka's Mumbai office.
The account was awarded to FCB Ulka following a multi- agency pitch.
Tata Docomo Business Services is a market leader in various telecom solutions, backed by years of valuable experience, numerous awards and innovations, helping businesses harness cutting edge technology to grow and do big. The brand operates in over 60 cities across India supported by a strong Channel Partner network. Being at the forefront of innovation, there are many industry “firsts” the brand has achieved over the years. A few notable ones include 100 Mbps consumer broadband, SIP Trunk over 3G last-mile, School-bus Tracking, and Wi-Fi on the move.
Harjit Singh Chauhan, Business Head – SME, Enterprise Business, Tata Teleservices Ltd, said, “With our strong focus on enhancing customer experience, it is also important for us to have a strong and complementary brand appeal. FCB Ulka is widely respected for many commendable campaigns and as we continue on our endeavor of building better customer engagement and trust, we believe that they will present the Tata Docomo Business Services brand in a unique, creative and impactful manner to our target audience.”
Commenting on the win, Nitin Karkare, CEO, FCB Ulka, said, “As we script another chapter with the celebrated brand- Tata Docomo Business Services, marking our 2nd innings, we are elated at the opportunity to partner the brand communication mandate for their Enterprise Business. We are keen and look forward to add zing and excitement to the category as we blend the brand’s innovation and expertise with our storytelling, to create impactful and memorable campaigns!”