Cannes Lions 2019: On Day 4, India picks up 4 Lions under 2 categories
One Day 4, Cannes Lions 2019 announced the winners for the Creative e-commerce, Creative Effectiveness, Innovation, Mobile, Radio & Audio, and Brand Activation & Experience. India won 4 Bronze Lions in the categories Brand Activation & Experience and Creative e-commerce.
Dentsu Webchutney Bangalore’s work Hagglebot for Flipkart won 2 Bronze Lions under the categories Brand Activation & Experience and Mobile. Their campaign Voice of Hunger for Swiggy won a Bronze Lion under the category Creative E-Commerce.
Ashish Bhasin Chairman and CEO – South Asia, Dentsu Aegis Network (DAN) said, "Our winning streak continues and further endorses the fact that DAN is going to stay digitally ahead and creatively led. I am absolutely delighted with the kind of acknowledgement that our work has received on a global platform and only reiterates that creativity is always going to stay platform agnostic. Finally, it's the Big Idea, relevant to the digital age we live in, that is going to rule. I congratulate Dentsu Webchutney for what they have achieved here and I know that the best is yet to come!"
Sidharth Rao, CEO & Co-Founder, Dentsu Webchutney said, "While we’re elated and humbled to win 6 lions, what we are particularly proud of, is the fact that our work for swiggy, flipkart and URI won, which was real work with real results. A dear friend said it best - we didn’t win for a social experiment/cause or work for the specially abled! We won on the back of real work for real clients and not pretentious themes and that’s what we are really relishing about our wins."
FCB Ulka Delhi’s work The Open Door Project for The Millennium School won a Bronze Lion under the Brand Activation & Experience category.
On the occasion of winning a Lion, Rohit Ohri, Group Chairman & CEO, FCB India said, "Open Door is a breakthrough project that seeks to help solve for the education crisis that India is facing. Over 25 million children don't have access to quality education. Millennium schools and FCB Ulka partnered to promote the idea of 'Second Shift' schools. Schools which opened again after hours to provide underprivileged children quality education. Through this project, we hope to inspire many more schools to open their doors to these young hungry minds. If this project is successful, it has the power to make the future of India much brighter."