FabAlley Champions Inclusivity with #FabFitsAll campaign

FabAlley, India’s popular online-led fast fashion brand champions fashion inclusivity with the third edition of its digital campaign #FabFitsAll by launching its new collection ‘Summer in the City’. The collection speaks of fresh summer hues, breezy silhouettes it is available across sizes.

The first two chapters of the campaign featured fashion influencers proclaiming the bold message of believing in being just Fab, irrespective of one’s size, shape, height or weight. The influencers like Spardha Malik, Sakshi Sindwani, Anupriya Roy and Vishakha Bhaskar reinforced FabAlley’s DNA of inclusivity and body positivity. In its third leg, the brand continues to champion and further strengthen its core belief of size inclusivity by launching their most beautiful designs in sizes starting from XS to 4XL.

FabAlley was built on the foundation of body confidence, inclusiveness and diversity. The goal of introducing eight sizes is to give its petite and curvy customers the same trends, colours, chic prints and patterns that are available in standard sizes. With the new chapter, the brand seeks to empower women by celebrating the diversity of body shapes and sizes. This campaign focuses on encouraging body confidence by offering a spectrum of sizes while ensuring an excellent fit across all body types. The brand’s objective is to ensure that the garments not only flatter a variety of shapes but also seamlessly transition time, lifestyle and seasons.

Commenting on the campaign, Tanvi Malik and Shivani Poddar, Co-Founders, FabAlley, “Over a period of nine months, #FabFitsAll, which started as a campaign in September 2018, has managed to stir conversations both online and offline. It has become a movement that has received tremendous response from our patrons and the influencers. We believe that it is not just a campaign but a culture that embraces becoming your best self without adhering to what society has deemed acceptable and normal. FabAlley has always thrived to bring attention to style, trend, fit and fabric, all at the same time and emerge as an on-trend label which is size agnostic.”

The collection is trendy, globally inspired and embodies the brand’s belief that true fashion is never size specific. It has staples with bright colours and prints, chic cuts and fun details rather than the traditional plus-sized offerings that don’t expand much beyond neutrals and basics. The collection is available on https://www.faballey.com/look- book/fabfitsall at prices between INR 1200 to INR 2500.