eBay India launches the 'The Sound of Happiness' digital video to celebrate the joys of online shopping

To celebrate the simple joys of shopping online, eBay India has developed a unique and interesting campaign to reach out and connect with consumers. The video takes consumers through a series of sounds including doorbells, knocks, footsteps, guitar that have been strung together to beautifully present the ‘Sounds of Happiness,’ which a buyer experiences during online shopping.

This musical video marked the celebration of ‘World Music Day’ on 21^stJune and captured the journey of product delivery and the delight with which online parcels are received by eager shoppers. The video very simply yet effectively puts together the sounds which we hear everyday making it a great musical experience for over a minute. The video was received with great interest by audiences and gained more than 6lakh views on YouTube and around 25K views on Facebook with over 2k shares, all this in a weeks’ time.

Commenting on the success of the video, Shivani Dhanda, Marketing Head of eBay India said, “At eBay India we continue to develop clutter breaking campaigns that communicate the essence of online shopping to consumers in an innovative manner. The occasion of ‘World Music Day’ was one such opportunity to strike a chord with consumers so that they can identify with the nuances of the online shopping process. We will continue to invest our energies into developing similar distinctive marketing and digital initiatives and campaigns to deepen engagement with consumers.”

YouTube link: https://www.youtube.com/watch?v=xyhZ83_h1vs