eBay India launches an unique campaign #SheMeansBusiness to celebrate success stories of online women entrepreneurs

Partners with Yourstory.com to highlight inspiring business ventures

Six shortlisted stories will enjoy the benefit of free listings on ebay.in during the festival season from September – December 2015

To mark the beginning of a historic day for eBay globally, eBay India today launched an unique campaign titled #SheMeansBusiness. The campaign in partnership with Yourstory.com invites all online women entrepreneurs to share their success stories, so that other women entrepreneurs are inspired to take advantage of the growth in ecommerce.  

Online women entrepreneurs across platforms can send their stories in the form of a write-up, a video or an audio which will be judged by an esteemed jury. Six shortlisted women entrepreneurs not only stand a chance to share their stories with the world through www.yourstory.com but also stand to benefit from free listings on www.ebay.in during the festival season from September-December 2015.

The campaign will be open to all online women entrepreneurs irrespective of the platform they currently trade on. Women entrepreneurs can share their stories starting July 20th till August 15th, 2015. For more information on the contest, log on to www.her.yourstory.com

“eBay India has been encouraging and supporting women entrepreneurs for over a decade now. We have over 5000 women sellers listed on ebay.in and through this campaign, we want to further encourage and support women entrepreneurs from across India to realize and fulfill their dreams and take their businesses to a global customer base,” said Shivani Suri, Head of Marketing, eBay India.     

www.yourstory.com is one of India’s most well-known media platforms for entrepreneurs, dedicated to passionately championing and promoting the entrepreneurial ecosystem in India.  

Women sellers constitute about 20% of the 1 million sellers on online platforms that form the $12 billion online retail industry in the country. eBay India has been organizing training sessions with women groups and entrepreneurs in order to train and equip them with the necessary skills for smooth functioning of their online businesses. Over 5000 women entrepreneurs are currently selling their products across categories such as home furnishing, jewellery, handicrafts, and fashion apparel to a global base of buyers who have a penchant for Indian products.       


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