eBay India busts myths about purchasing refurbished products on its platform
eBay India launched its latest campaign #DontJudgeReboxed through a video release across its social media platforms. The campaign aims to educate consumers about refurbished products purchased on the platform and highlight these products to be as good as new. As part of the campaign, consumers can avail upto 70% off on electronic products on ww.ebay.in
The refurbished sale that has gone live will allow consumers to shop amongst leading electronic brands such as Apple, Samsung, Sony, OnePlus until 4th August 2017
Commenting on the new campaign, Shivani Suri, Director, Marketing, eBay India, said: “eBay India was the first ecommerce company to offer refurbished products in 2015 by partnering with over 15 organized sellers. Since launch, we have seen a huge surge in demand for refurbished products. On witnessing growing consumer interest and basis consumer feedback, we have always felt the need to communicate and address consumers concerns that are still surrounding ‘refurbished’ products. Through our latest digital campaign, we aim to address the misconceptions regarding refurbished products. We urge more consumers to buy refurbished goods without any reservations as they are as good as new.”
Consumers can now buy 100% original, quality tested, fully functional products with zero defects and a valid warranty at unbelievable prices. They can get their hands on the products which they dreamt of but were not able to purchase because they were heavy on their pocket.