BARC issues statement; landing page no longer part of ratings universe
Following TDSAT’s May 31, 2019 ruling on landing page, BARC had included unfiltered outlier’s data from landing page for its ratings data for Week 22. However, the ratings body has reverted to its earlier practice of filtering out landing page data for its Week 23 ratings data. According to BARC India, this was done following representations received from various stakeholders.
BARC India can no longer identify landing pages. It has been identifying reach outliers. This practise is followed for all channels but the impact is more pronounced for smaller viewership channels like English news, business news and not for genres like Hindi GEC etc.