On June 13, 2019, BARC India announced that it is reverting to its earlier method of filtering out outliers or abnormal reach from the landing page.....
Following TDSAT’s May 31, 2019 ruling on landing page, BARC had included unfiltered outlier’s data from landing page for its ratings data....
“The whole objective behind digitisation was to bring parity for content creators to succeed on merit of its craft and not by using the....
Taking on the issue of landing page, the Telecom Regulatory Authority of India (TRAI) has issued a directive asking all broadcasters and distributors....
On June 13, 2019, BARC India announced that it is reverting to its earlier method of filtering out outliers or abnormal reach from the landing page.....
Following TDSAT’s May 31, 2019 ruling on landing page, BARC had included unfiltered outlier’s data from landing page for its ratings data....
“The whole objective behind digitisation was to bring parity for content creators to succeed on merit of its craft and not by using the....
Taking on the issue of landing page, the Telecom Regulatory Authority of India (TRAI) has issued a directive asking all broadcasters and distributors....
“MIB directed BARC India to stop generating ratings of those channels that use landing pages to boost viewership through high sampling....