AVON kickstarts Women’s Day campaign ‘Looks Like Freedom’

AVON, the 130-year-old women’s beauty brand has been always standing for women empowerment and giving them freedom to live their lives their way. This Women’s Day AVON is launching a campaign which helps them to celebrate womanhood though out the year and not only just one day. The campaign is called ‘Looks Like Freedom’ and the objective of the campaign is to challenge social norms in India around the role of women and encourages women to choose their lives unapologetically. The campaign will go live on AVON digital platforms on 8th March 2019.

AVON is beginning the campaign with a concept of 8 to  (8 to infinity) as AVON not only celebrates women on 8th March but every day of the year.

AVON has a full range of innovative products that suit every choice of beauty and has a democratic approach to beauty and self-expression. AVON believes in beauty democracy and provides biggest range of products to suit everyone for every occasion, every time with “No Rules, No Labels, No Judgement”.

“AVON is committed to provide women their identity and freedom to live their life the way they want.  We have always encouraged women to become independent and provided them freedom to earn and learn. We are launching this campaign to encourage people not to celebrate women’s day just one day but every day of the year. We believe that women should live their lives without regrets and boundaries “says Swati Jain, Marketing Director AVON.

The main objective of this campaign is to promote women empowerment and break outdated social standards which can encourage women to live an unapologetic life. Through this campaign AVON celebrates the undying spirit of women.