AOL Networks announced the launch of MARKETPLACE by ADTECH

AOL Networks today announced the launch of MARKETPLACE by ADTECH, a supply-side platform (SSP) that delivers online publishers more demand stability and liquidity to maximize the value of their non-reserved ad inventory. MARKETPLACE rounds outs AOL Networks’ advertising technology stack, with the company now offering solutions across the entire digital advertising ecosystem. AOL Chairman and CEO Tim Armstrong made this announcement at ad:tech San Francisco.

“If you don’t have both supply and demand solutions, you are disadvantaged in this increasingly complex digital advertising ecosystem,” said Ned Brody, CEO of AOL Networks.  “With MARKETPLACE, we give publishers a connected programmatic platform that is transparent and efficient as well as pre-loaded with demand,” said Ned Brody, CEO of AOL Networks. “Our goal at AOL Networks is to simplify digital advertising at scale and now, with the addition of MARKETPLACE, publishers have a one-stop solution to manage every piece of inventory they have.”

MARKETPLACE sets a new standard for inventory monetization.  It addresses basic publisher needs like brand protection and transparency, and layers on unique yield and performance insights.    MARKETPLACE can be used as a standalone or as a feature of the ADTECH ad serving platform.

"Publishers need technology that is dedicated to drive stable demand and liquidity, and the promise of one from such a seasoned player is very exciting," said Mike Moreau, VP Digital at GateHouse Media. "AOL Networks' longstanding expertise and leadership in driving inventory value will certainly result in this new SSP elevating the market."

MARKETPLACE allows premium publishers to advance and simplify their business by

  • Leveraging the proven core technology of ADTECH, AOL Networks’ industry leading cross-platform ad serving platform.
  • Managing blocks and transparency settings at any inventory level.
  • Getting high-touch client service from setup all the way through yield evaluation.
  • Focusing on what they do best - selling premium advertising and letting MARKETPLACE make the most from their non-reserved demand.

“MARKETPLACE was built with an in-depth understanding of publisher needs – after all, we based it off of the needs of one of the largest publishers in the world: AOL,” said David Jacobs, Senior Vice President, AOL Networks. “Having partnered with thousands of premium publishers for over a decade on the buy side, we have developed significant experience and insights into how to drive demand and yield for publisher partners who are seeking to increase their revenues.  We are excited to offer our MARKETPLACE solution to drive value for our partners on a global basis.”


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