Celebrity Ad to look out for this DIWALI Season
Snapdeal, India’s largest online marketplace, announced the launch of its new brand campaign called ‘Yeh Diwali Dil ki Deal wali’, featuring the legendary and versatile actor Aamir Khan in the avatar of a ‘Shayar’. The 360 degree campaign is focused on the upcoming festive season and aims to build excitement and anticipation amongst the audience in a quirky manner. It is spread over duration of 8 weeks and includes a series of commercials to strike a chord with different audiences.
Talking about the new campaign, Idi Srinivas Murthy, Senior Vice President - Marketing, Snapdeal said, “The campaign aims to build a ‘differentiated’ connect with audiences and this sets it apart from the usual Diwali advertising campaigns. The focus is on engaging with our audience beyond the transactional proposition and urge them to celebrate ‘Yeh Diwali Dil ki Deal Wali’ in true Snapdeal-style. Aamir Khan is a supremely versatile actor who can instantly connect with the audience in any role that he plays. As a quirky Shayar, his self-deprecating humor drives the message that however things may turn-out in life, you will always find a Dil ki Deal on Snapdeal.”
The Diwali brand campaign aims to elevate Snapdeal’s positioning and emotional connect with audience that was established by the Dil ki deal campaign launched earlier this year. Entertaining content that sparks conversations gives a new flavor to the earlier rendition of the Dil Ki Deal campaign. The shayari built into the communication has quintessential roots but it is contemporized to resonate with the youth with insights a part of their everyday lives.
Excited about the new campaign, Aamir Khan said, “I am really glad that Snapdeal came up with this Sale O Shayeri concept. I really enjoyed shooting for it. I love doing humor and it was great fun.”
Commenting on the Association, Darshana Bhalla, CEO MATES, Celebrity management agency, who has brought the two together said,”The TVC is highly entertaining and has the propensity to extend itself. Snapdeal is a visionary client who has utilized Aaamir Khan’s strength of superlative content generation to optimum and helped create a great differentiated campaign in a highly competitive category and season. At Mates, we endeavour to associate right celebrity with a relevant brand in the best way. This deal and campaign is surely one of them. “
The campaign, conceptualized and directed by renowned advertising veteran, Prasoon Pandey, will focus on showcasing the range of exciting offers on Snapdeal as people get together to celebrate the joy and camaraderie during festivities. Over the next few weeks, Snapdeal will utilize both Offline (TV, Print, Radio, OOH) and Online (Paid Digital, Newsletters, Notifications, Social Media) platforms to reach out to its audience.
The campaign broke out on 21st September, 2015.