India-Pak semi-final garners 22.07 TVR: TAM

TAM has released data on sports channels for six metro markets. The hyped and nail-biting semi final World Cup match between the India and Pakistan recorded a TVR of 22.07 for the target group of C&S 4+.

Though the ratings are exuberant the same TG and market, in the ICC Cricket World Cup 2003, had garnered a rating of 19.26 TVR during the India-Kenya semi-final match and an amazing 24.48 TVR for the India vs. Pakistan Group Match in the 2003 World Cup.

TAM further provided data on the T20 World Cup 2007 wherein the India vs. Pakistan final match had rated a meager 14.43 TVR.

TAM earlier this week had release data wherein the World Cup match between India and West Indies got Star Cricket and Star Sports a TVR of 4.81% and 2.66% respectively. While Star Cricket's reach was about 23%, Star Sports' reach was around 13%.

The close and high spirited match between India and Australia where the Aussies lost to the Indian blue-wagon, got a TVR of 6.26% (Star Cricket) and 4.08% (Star Sports). Star Cricket's reach was around 55,213,000 homes and Star Sports' reach was around 35,249,000 homes

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