Indian men in blue are set to win the All-New Hyundai Verna!

Speaking on this announcement, H W Park, MD & CEO, HMIL, said, "As the official car partner for the ICC Cricket World Cup 2011, we will be extremely delighted to felicitate the Indian cricket team with All-New Verna much ahead of its market launch in the country. This is a part of our continuous effort to bring passion to the game of cricket and we have taken many such initiatives like the Hyundai Fan Park, First and Last ball tour amongst others during the entire world cup campaign. I wish team India all the very best and hope that they realise the dream of the nation to win the world cup."

Hyundai organised many customer based initiatives during the entire duration of the world cup to bring the game closer to its fans. The Hyundai Fan Park is one such ongoing initiative, which included a marquee set up in prominent malls in the National Capital Region of Delhi, Mumbai and Chennai. These pavilions have giant screens which have been projecting all the matches of the world cup, a cricket pitch for fans to display their cricketing talent, a fun zone where special tattoos and caricatures were done, cheerleaders and lots of games with interesting cricket memorabilia as prizes.

During the Hyundai ICC First Ball Tour, fans got an opportunity to preview the cricketing balls that were to be used during the inaugural World Cup match between India and Bangladesh. Similarly during the Last Ball Tour they had an opportunity to preview cricketing balls that will be used for the World Cup Finals at select Hyundai showrooms in New Delhi, Mumbai and Chennai.

As a dynamic automotive brand, HMIL has always been connected with sports enthusiasts. Hyundai is the official car partner for the International Cricket Council (ICC) from 2011 to 2015, with exclusive category rights. Hyundai is also the official transport partner for the FIFA World Cup.