Laqshya Media Group (LMG), one of the largest independent media conglomerates in India, has launched ‘SHARP’ (Strategic Hyperlocal....
Asia Book of Records has recognised Laqshya Solution’s outdoor installation for Jeep India at the Mumbai-Pune Expressway as the largest....
Posterscope India, the out-of-home specialist from Dentsu Aegis Network, has announced the launch of ROOH (Real Time Out Of Home), a unique....
Spend on digital out of home advertising (DOOH) – that is, video content and/or digital signs located in high traffic public locations such as....
BARC India, that recently launched Out of Home (OOH) viewership measurement, has come out with some interesting television viewing trends. In the....
BARC India has expanded its TV viewership measurement service by entering a totally new segment beyond traditional viewing at home. Leveraging its....
Publicis Media has acquired digital out of home agency Ecosys OOH in India. The agency comes power-packed with robust data and analytics capabilities....
The well-designed, energy efficient, newly constructed bus shelters in Bangalore allows brands to put forward their communication more evidently, to....
Dine Out, a food chain and reservation portal, celebrates and rejoices dining experience via the “Great Indian Festival Restaurant”. The....
In the recent spree of activities executed at Mumbai Metro; it certainly seems to stand as an innovative platform for marketers to showcase their....
Subsequent to the MOU signed between the Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA), after....
Appy, India’s first ever apple juice drink by Parle Agro, joined hands with Dentsu Aegis Network’s Posterscope India to roll out a new....
Titan has consolidated its outdoor media business with two agencies – Milestone Brandcom, the out of home agency from Dentsu Aegis Network, and....
Waiting for a bus is a tough task in Delhi’s heat. The national capital this year has seen temperatures soaring to a maximum of 44+....
Out-of-home (OOH) advertising has been part of mainline advertising in India for long. There are varied growth figures of the growth of OOH....
Laqshya Media Group has announced its exclusive partnership with Republic TV as its OOH Agency on Record (AOR). With this announcement, the media....