Yes Bank partners with Blue Dart to revolutionize door step payments

YES BANK has further simplified the e-Commerce, Cash on Delivery platform through its Mobile Point of Sales (MPOS) mechanism. The YES BANK – MPOS has proven extremely beneficial for Blue Dart, South Asia’s premier express air and integrated transportation & distribution company, and a differentiated solution provider for all merchandise delivery offerings from e-tailing companies in the country.

The Home Delivery Model of e-tailing with “Cash on Delivery” as the USP has seen tremendous growth in last few years; however, it carries the inherent risk of fraud, counterfeit, mutilation and theft which increase the operational cost of the company. YES BANK - MPOS is a first of its kind payment mechanism that uses mobile device based GPRS connectivity to facilitate debit/credit card payments.  This unique device when connected to any mobile device can be used as a POS terminal to facilitate card payments.

BLUE DART being the pioneer of the “Cash on Delivery” model with coverage to over 32,757 locations and the preferred solution provider for the country’s leading e-tailers was the obvious choice in that segment to test this solution in a live environment.

Asit Oberoi, COO, YES BANK Ltd said, “YES BANK is pleased to have partnered with Blue Dart to offer a simple yet innovative mechanism towards payments collections in the country. Blue Dart & YES BANK have successfully piloted this solution in major cities across India. This solution is the first of its kind in India and considering Blue Dart’s market share, will change the dynamics of the e-commerce business in India. At YES BANK, we strive to build strong customer-oriented systems with superior technological backing.”

Yogesh Dhingra, COO & Finance Director, Blue Dart Express Ltd. said, “As a technological knowledge leader for the industry in the country, we have always had a first mover advantage and have pioneered several Best Demonstrated Practices replicated by the industry. This solution from YES BANK was an ideal fit in our delivery system and another opportunity to add to customer delight / convenience / reliability which are the core essence of all our initiatives.”

YES BANK’s MPOS offers multiple benefits to merchants that require home delivery services for payments collection including Retailers, Insurance Agents, Restaurant Delivery Chains and e-commerce platforms among others.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media