Former YES Bank Executive Launches Brand & PR Consultancy
Anil Mathews, former Senior Vice-President of Marketing and Corporate Communications, YES Bank, has launched a Brand and PR Consulting firm, Mathewson Brand & PR Consultants. Anil has been in the PR Industry for over 17 years, having worked with some of the top PR companies in the country.
Mathewson will offer its services to corporates and business houses in the area of Brand Strategy and Planning, Image Management consulting through Sustainable PR Campaigns and Programs, Market Intelligence and Crisis Management solutions. It will also provide the most modern communication tools and systems to evaluate and measure the progress of the services. The company will have the best in class strategic advice, industry mapping and solutions towards clients’ brand and business journey.
Talking to Adgully, Anil Mathews, Founder & Director, Mathewson Brand & PR Consultants, said, “We have derived in to this business after conducting a lot of research and study on the evolving requirements of clients in their day to day business operations. “
“It is very difficult to retain a brands reputation and position in such a volatile and unpredictable market. It is our responsibility to guide and position our clients to remain competitive and create a conducive business environment. Mathewson would help these companies with the best strategic solutions, competition mapping, market intelligence, campaign ideas and roll-out plans at various levels. “
The company would also have a focused approach and decisive mechanism towards start-ups. Its consulting business model would provide solutions to companies at various business levels including, corporate, leadership, brands, SBUs, products and services, HR and CSR. A well diversified business approach and communication tools would surely help its clients gain an edge over competition and remain competitive within the industry.