Week at a glance: Zee Keralam; Hershey’s Kisses in India; RIL acquisitions

With Zee Keralam, we intend to take on competition as a leader: Prathyusha Agarwal
In conversation with Adgully at a roadshow to highlight Zee’s presence in the South markets, PrathyushaAgarwal, CMO, Zee Entertainment Enterprises Ltd, and SijuPrabhakaran, Cluster Head - South business, ZEEL, speak at length about the strategy drawn up for Zee Keralam, the dynamics of the television market in the South, and much more. 

SonyLIV has seen remarkable growth with inclusion of English content: Uday Sodhi
SonyLIV, the premium Video on Demand (VOD) service from Sony Pictures Networks (SPN), recently fortified its content line-up by adding a repertoire of iconic American shows – ‘Damages’, ‘Unforgettable’ and ‘Timeless’ – streaming now as part of its premium offering. 

Festive Marketing: This festive season is clearly showing an appetite for programmatic ads
According to the KPMG 2018 report, digital adoption is expected to spearhead strong growth in digital advertising at 30.2 per cent CAGR.  

Data must not come in the way of creativity: CVL Srinivas
Spearheaded by WPP India, alongside WPP’s Data Alliance, ‘Date with Data’ comprised of morning Masterclasses for mid-level WPP professionals as well as clients, while the afternoon panel discussions were targeted at senior marketers, partners and the WPP Fraternity. 

Hershey’s Kisses now in India; company to invest $50 mn over next 5 years
During the first phase of this launch, Hershey’s Kisses will be available only in South India. It will be available in modern trade, large general trade and e-commerce platforms in South India. 

Ad land’s Young Guns: Neel Jadhav, Jet Airways
A marketer by accident, Neel Jadhav, Brand Manager, Jet Airways, believes he is one of the rare ones who found their passions and are getting paid to pursue it. 

BARC Week 41: Zee Anmol Slips; Star Utsav Takes the lead
Star Utsav, climbed to the No 1 position this week, garnering a gross viewership of 868404 a sharp increase from 827,178 recorded last week. 

DentsuWebchutney goes big; bags digital mandate for BIG FM
The account will operate out of the agency’s Mumbai office. 

The Hershey Company Assigns Its Digital Mandate To FoxyMoron
FoxyMoron will be involved in the strategy, content creation and design across all social media platforms, as well as website maintenance and search engine optimization. 

iProspect India adds KFC India to its kitty
iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital mandate for the e-commerce business of KFC India, an American fast food restaurant chain. 

Social Kinnect wins the social media mandate of entire Indiabulls Group
Previously, Social Kinnect handled the mandate of Indiabulls Home Loans. 

PointNineLintas wins omni-channel account of Naturell India
PointNineLintas will provide a full-stack of services that includes designing the creative campaign, media buying, performance marketing, social media management and shopper marketing. 

Mumbai Games appoints Scarecrow M&C Saatchi
Scarecrow M&C Saatchi will handle the creative, web design and social media. Wavemaker is handling the media duties. 

Realme hands over digital media mandate to Grapes Digital
Grapes will now be responsible for managing the digital media for the smartphone brand. 

PepsiCo India announces the appointment of Viraj Chouhan as CCO
Till recently, Viraj was associated with one of India’s most successful start-ups Ola (ANI Tech Pvt Ltd) as Chief Communications Officer and was part of their Leadership team. 

Ogilvy Bids Farewell to Ajay Gahlaut
Ogilvy India today announces the resignation of Ajay Gahlaut, Deputy Chief Creative Officer, Ogilvy India, CCO - Ogilvy North. 

Two Myntra-Jabong senior executives step down
The Chief Marketing Officer of Myntra and Head of Jabong, Gunjan Soni along with Myntra's Chief Strategy Officer and Head of Categories, Ananya Tripathi have decided to leave the organisation. 

InMobi Acquires U.S. Based Advertising and Data Company, Pinsight Media
Pinsight Media is a mobile data and brand intelligence company that works with leading U.S. telcos and advertisers across verticals including consumer goods, retail, entertainment and finance. 

Reliance makes strategic investment in Skytran Inc.
Reliance has made a strategic investment into SkyTran as part of SkyTran’s recently concluded Preferred Stock financing, with an option to further invest an amount upto USD 25 million in convertible notes, subject to SkyTran’s Board approval.