Video Exclusive: The ads that stood out this week

There are scores of ad campaigns launched every week. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message. 

While it is near impossible to sift through each and every ad released, we at Adgully have attempted to bring some of the most impactful campaigns of the week that were talked about, watched and recalled by viewers. 

This weekly feature will be brought to our esteemed readers every Friday. We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention. 

Raymond All-Black Collection 

Conceptualised by Grey Group, Raymond Limited has crafted a new film titled ‘It All Begins with Black’ to introduce its ‘All Black collection’. Through the new film, the All-Black Collection by Raymond, perhaps the most comprehensive ever being launched with over 1,000 styles of black suiting fabric, challenges the notion that black is uni-dimensional and boxed up. The film delves into the versatility of black, with slick fashion colliding with a narrative that’s just as intriguing as it is lyrical. 

#VIVOIPL Kaun Jeetego? 

Star India launched the second phase of its campaign for the Indian Premier League (IPL) 2018 which plays on the Best Vs Best concept. Crafted by the broadcaster’s in-house creative team, the campaign has strong regional flavour and has been released in three languages – Hindi (featuring a father-son), Bundelkhandi (featuring two brothers) and Tamil (again, featuring two brothers). The one question on everyone’s lips is – who will win the IPL 2018? And the know-it-all older guy has the answer – when a tiger fights a tiger, its the tiger that emerges victorious. 

Cello Pens conducts ‘Surprise Test’ 

Conceptualised by JWT, Cello Pens’ latest campaign is aimed at illustrating the change of perception of parents during exam time after having to themselves take the same exam that their 6th grade kids are taking. The campaign puts across a thought provoking idea – ‘Encouragement works better than Pressure’. 

Livpure’s #CuttingPaani 

Conceptualised by Famous Innovations, the campaign – #CuttingPaani – by water purifier brand Livpure urges consumers to save water by asking for half a glass instead of full when they are not very thirsty. This is an idea that will resonate with the common man, since ‘cutting chai’ is a phrase used colloquially by Indians who want just half a cup of tea instead of a full cup. The objective of the campaign is to deliver the message that “Agar pyaas cutting ki hui, toh full glass kyun? Bacha hua paani koi aur pee lega!” 

Navratna Cool Oil presents Big B in Acapella avatar 

Conceptualised by Leo Burnett Orchard, Navratna Cool Oil’s latest campaign is in the form of a music video where brand ambassador Amitabh Bachchan is featured in a never-seen-before avatar of an ‘Acapella’singer. Big B can be seen crooning iconic yesteryears song ‘Sar jo tera chakraye’ from the film ‘Pyaasa’ in Acapella style. Incidentally, the same song in a winning combination of Navratna and Big B as ‘Rahaat Raja’ created quite a stir last year in another TVC. 

CenterFruit – Mood Ting Tong! 

Conceptualised by Ogilvy, CenterFruit’s latest campaign comes to the rescue by making your mood ting ton. The campaign is based on the insight that all of us have unavoidable moments of boredom in our daily lives, and a little uplift in mood in such moments can make the task enjoyable. 

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