Mr. Amitabh Bachchan emphasizes on the wedding gifting in the latest TVC

GRADO is a premium luxury fabric from the house of Donear. The brand has launched a new TVC. wherein it focuses on the wedding gifting as the wedding season is already approaching. This wedding season, your Shagun gift will reflect your focus on high quality and in the TVC. Mr. Amitabh Bachchan emphasizes the wedding gifting in the latest TVC.

Mr. Rajendra Agarwal, Mentor for GRADO, said, “Mr. Bachchan has been an inspiration to Indians across generations. We are confident that our new TVC with him for “Khushiyaan gift pack by GRADO” will get the perfect platform to scale new heights. To leverage our association we have planned a series of marketing initiatives which will be rolled out from time to time.”

Commenting on the announcement, Mr Piyush Pandey, Executive Chairman and Creative Director of Ogilvy South Asia said, “I am delighted to know the fact that Mr. Amitabh Bachchan is the brand ambassador brand “GRADO” and his vibrant persona, legacy, and PAN India appeal makes him the perfect fit for the brand.”



Creative agency: O & M, Mumbai

Head: Mr. Piyush Pandey


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