Verdict is out; 1 in 3 Indians has watched Satyamev Jayate!

Satyamev Jayate has demonstrated a growth trend in its third week post launch. The show has delivered a historic reach of 33 crore people over the first 3 episodes aired in India. This makes it about 1 in 3 Indians has watched Satyamev Jayate since the launch on May 6th. As per the TAM data for week 21, Satyamev Jayate ratings grew to 4.6 TVR in HSM markets (All 4+, HSM) and a national TVR of 3.9 (All 4+, All India). This reflects a growth vs. prior week. These are simulcast ratings of the original episode aired on Sunday morning 11 am across 9 channels (Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star Vijay, Asianet, ETV Telegu and Doordarshan).

 

The combined viewership over the first 3 weeks crossed 9.7 crores as per the TAM universe (Original + repeat airings). This when extrapolated to All India Universe, as per industry conversions, means that the show has reached out to 33 crore Indians since its launch - that is nearly 1 in every 3 Indians have watched Satyamev Jayate.

 

Satyamev Jayate also had a massive 44% share of the Sunday morning slot in terms of Reach. Nearly half the viewers all over India, watching TV on Sunday morning are watching Satyamev Jayate.

 

The show continues to create massive buzz in the online space and has generated more than 50 crore impressions. The show has reached out to more than 80% of the Twitter audience and has generated a record 19 crore impressions since launch. The show has created a habit of trending in the top spots on Twitter nationally during and post every new episode. On Facebook the show has reached out to 3 crore users and generated more than 30 crore impressions. The show has also had more than 13 mn views on YouTube with a massive 97% like rate. The show has received close to 3 million votes of support and over 1.4 crore has been received as donations till date.

 Sanjay Gupta for Star India said “Satyamev Jayate continues to grow in reach, ratings and impact in its third week. The show has reached out to 1 in 3 Indians with a message of hope and has sparked stories of change at a personal and societal level.”