UTVMoney.com is the new web destination for bloombergutv.com

The new website apart from having an innovative design, will be powered by "real time' stock market data, and will also act as a credibility manager for "tippers". These together will serve the objective of making UTVMoney.com a platform that best enables informed investment decisions for all users.

Elaborating on the need for the new website Deepak Lamba, Business Head, Bloomberg UTV said,"In a world where there are just too many tips with no way to tell good from bad, this new website acts as a credibility manager for "celebrity tippers" who make predictions on several TV channels. UTVMoney.com will also allow users to offer regular tips and build their individual reputations in a space which is ruled by a handful."

The new site will be presented by an algorithmically driven "credibility management engine'. It is a piece of software within a complex computer system; a system that delivers live data and capability for user interaction.